Nationwide Survey Shows Power of "Buy Local" Campaigns
Fri, 01/29/2010 - 5:23pm — Josh Gentry
A survey conducted by the Institute for Local Self-Reliance found that holiday sales for independent retailers grew at a faster rate than holiday sales for the aggregate retail sector. Here is a key paragraph.
The survey also found that independent retailers in cities with active "Buy Independent / Buy Local" or "Local First" campaigns reported stronger holiday sales than those in cities without such campaigns. These campaigns have been launched in more than 100 cities and towns. Independent retailers in these cities reported an average increase in holiday sales of 3.0%, compared to 1.0% for those in cities without an active Buy Local initiative.
You can read the entire announcement from the American Independent Business Alliance here.
- email:
- info@keepitquerque.org
- phone:
- 505-710-6484
- fax:
- 505-343-0287
- address:
- P.O. Box 91891, Albuquerque, NM 87109
