Your Thanksgiving Homework: How Much Is A Customer Worth?
Important distinction: A customer transaction is NOT the customer. How many companies have lost your business over - say - $200.00? Or even $2.00? This, when, you are really worth thousands over years of a relationship.
So, here's your homework, an exercise from Tim Miles, explained in his blog post, The Love of a Lifetime Customer.
"Mark down an hour on your calendar before you take off for Thanksgiving and get sucked into the vortex of the holiday season.
What if, in 2010, you spent just as he (Seth Godin) suggested? You’ve suddenly got an influx of cash to invest in tickling the delighted fancy of customer after customer. What might you do? What might you do differently than you’re planning to do?"
Hmmm...what if you didn't even get the cash? When's the last time you talked to your customers? Bet they've got some ideas for you.
Read More: From my blog archives, Are You A Rounding Error? in which we do some simple math. Unhappy customers add up very quickly (and badly.)
- email:
- info@keepitquerque.org
- phone:
- 505-710-6484
- fax:
- 505-343-0287
- address:
- P.O. Box 91891, Albuquerque, NM 87109
