Albuquerque Independent Business Alliance

Important distinction: A customer transaction is NOT the customer.  How many companies have lost your business over  - say - $200.00? Or even $2.00? This, when, you are really worth thousands over years of a relationship.

Or, as I advise clients - live by price, die by price.  (And, if you've got truly big competitors, they can - and will - take a loss for a bit to get the customers...and you'll be out of business.)

Here at AIBA, we're all about Buy LOCAL - it's on the web site, our bumper stickers, and postcards you may have received lately.  And, it's the right thing to do, for many reasons - not the least being it keeps more dollars in the local economy, which helps all of us (and lessens our...

Jeff Milchen, Outreach Director for the American Independent Business Alliance talks softly and carries a big stick of passion wherever he goes: passion for locally owned, independent businesses and the...