November 2009
Your Thanksgiving Homework: How Much Is A Customer Worth?
Fri, 11/20/2009 - 11:24am — Mary SchmidtImportant distinction: A customer transaction is NOT the customer. How many companies have lost your business over - say - $200.00? Or even $2.00? This, when, you are really worth thousands over years of a relationship.
So, here's your homework, an exercise from Tim Miles, explained in his blog post, The Love of a Lifetime Customer.
"Mark down an hour on your calendar before you take off for Thanksgiving and get sucked into the vortex of the holiday season.
Free & Low Cost Web Tools
Thu, 11/19/2009 - 10:51am — Mary SchmidtYou've got little time and less money - so here are some tools you can (easily) use to improve your emarketing.
A $10.00/year web domain with free email, at Google Apps
You'll be more memorable, easier to find, and credible if your email is at your domain. (Plus, free services such as AOL pre-screen your emails for spam so you may never get them. They also insert ads into your emails, which looks unprofessional. You want people focusing on you.)
Small Prices Can Kill Small Business
Tue, 11/03/2009 - 11:46am — Mary SchmidtOr, as I advise clients - live by price, die by price. (And, if you've got truly big competitors, they can - and will - take a loss for a bit to get the customers...and you'll be out of business.)
- email:
- info@keepitquerque.org
- phone:
- 505-710-6484
- fax:
- 505-343-0287
- address:
- P.O. Box 91891, Albuquerque, NM 87109
